Former Business Development Manager. One operator, eight clients max, no junior SDR handoffs. I write the copy, pick the lists, and read every reply that comes back.
The agencies sending 50,000 emails to book one meeting. The in-house SDRs spun up at six month ramp times only to churn before they hit quota. The tools that promise pipeline and deliver inbox burn. I watched founders pay for all three, lose six figures, and conclude that outbound does not work.
It does work. The motion just got harder. Inbox providers tightened. Buyers got immune to "Hi {{firstName}}, noticed you {{recent_post}}." The operators who survived stopped optimizing for sends and started optimizing for the conversations that close revenue.
I spent years selling B2B as a Business Development Manager before going independent. Caliber is what I would have wanted to hire when I was running pipeline myself: one operator who actually does the work, capped at eight clients, no pod handoffs.
Sending 30,000 emails a month means lower reply rates, faster domain burn, and bigger refund risk. Sending 8,000 to the right people means meetings that close. I pick the second one every time.
If a campaign blows up reputation, it should burn a sending domain I built for the engagement, not the address you use for client invoices and partner intros. This is non-negotiable on every engagement.
I write the templates myself, because I have actually sold the offer. AI handles per-prospect personalization based on real signal. Both layers, every campaign.
An interested prospect who waits 48 hours for a reply is a prospect who already moved on. I read every reply myself and triage the same business day.
Some businesses do not have the ACV, the ICP density, or the close motion to make outbound profitable. Sending you a proposal anyway is how agencies churn clients in 90 days. I will say no when no is the right answer.
You work with me, not an account manager. The person who sets up your campaigns is the person you Slack at 9pm when a reply needs context. I cap the roster at eight clients. Anything bigger and the work breaks.
Cadence: a weekly written update with the numbers and the next move. A monthly call to review what is working, what is not, and what to change. Reply context is shared in your dedicated channel within hours, not batched into a Friday digest.
The first three weeks are sprint mode. Domains, inboxes, lists, copy, infrastructure. After that, the engagement runs on a 90 day window where I book meetings, calibrate the ICP, and tune the offer. By day 90, you should know whether outbound is a real channel for you or not.
Thirty minutes. I see if the fit is real. If it is not, you walk away with a prospect list and an honest take on what would work better.
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